Blog world rises up to break its predicted doom!

November 27th, 2009 | Posted by Sahil Arora | See all posts by Sahil Arora

I was browsing through TechCrunch just like any other day, and could’nt stop my self from reading this pretty interesting writeup. Experts at TechCrunch have figured out that Old School Blogging is picking up yet again, while the twitter like micro blogging platforms are nearing a saturation. Well yes, that’s how it goes at the moment!

Just when there was a downfall to Web-Blogging trend, as predicted by experts who couldn’t ignore the high tides of the shorter and smarter Blog posts, through Microblogging platforms like Twitter, Flicker and Facebook, Blog world has come back refusing to be written off so soon.

2008 was the year when a lot of bloggers were pulling back their Blogs to modify them into a Tweet or Wall post, because of the excessive publicity being drawn by the all new world of Microblogging and Social Networking boom. Microblogging was truly and undoubtedly launched as a simple and smarter way of giving the focused information in one sentence, by cutting down the exercise of paragraph-building over one little point.

But with the latest research figures shown by comScore, it is evident that Blogs are not dying or vanishing, well… surely not yet! In fact, the recent data clearly shows a decline in Twitter visitors, not just in US, but all over the world. The slow down has been observed, more or less, in the Twitter website rather than in its clientele like TweetDeck and Seesmic.

Blogging Platform Versus Microblogging platform: WordPress and Twitter Usage Comparison graph for October 09

Blogging Platform Versus Microblogging platform: WordPress and Twitter Usage Comparison graph for October 09

While a Microblogging platform like Twitter witnessed a visitor downfall from 58.4 million to 58.3 million in the month of September, Blog site like WordPress.com have been rising higher with a gain of 10 million visitors and ended up the month with a  total visitor count of 151.8 million. This phase of picking-up in growth of Blogging has come as a pleasing surprise for the Blog world, which was becoming pretty much a stagnant story.

The use of research data of WordPress is just an example to show that the good old Blogging hasn’t died yet and holds the power to re-emerge, as a major net-communication and web-marketing platform. The growth data of sites like Blogger (which rose from a slump, to an increase of18.2 million visitors in the month of October) visitors tells the same story that Blogging hasn’t been smashed to its end, as was being predicted by those who were mesmerized by the revolution of Microblogging wonder like Twitter.

Blog world is certainly shinning again, but to say that this sudden one-month popularity and incoming traffic spike will make Blogs the King again and slay the Microblogging future, would be a wrong thing to do.  The comScore research is just an observed pattern that does not tell us much right now, except that Twitter or Facebook might be going slow currently.

I for one believe that shortcuts while expressing yourself, or probably summarising expressions in a 140 character limit is something that’ll remain in trend with the younger generation. I also think that nothing at the moment can outdo old school blogging. The more the words, the more freely you can express yourself. Quiet obvious, I could’nt have covered this topic so extensively on a micro blogging platform like twitter. But the flipside is, I do not underestimate the power of spreading this article through twitter to my followers.

Anyways, one thing is clear now, that despite the dooming predictions and the birth of rival Blogging platforms, Blogs are still going strong and hold the power to affect the market, communicate, and spread virally.

Interested in knowing more about Blogs and their advantages? Give us a call or check out our Blog Marketing section!

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