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Ten Extreme Viral Marketing Campaigns

August 20th, 2009 | Posted by Namrita Chhibber | See all posts by Namrita Chhibber

Viral Marketing is surely one reason why websites like YouTube are making it big in the techno generation. Big brands are today relying more and more on the self-replicating wide spreading ads that travel freely online.
Those in support of these rapidly spreading Viral Ads defend these outrageous marketing campaigns by calling them an entertainment concept for promoting products. Surely, some of these are lot fun to watch and forward, but this new concept of shooting an ‘out of the box’ ad for marketing can some times come out with extreme ideas. However, funny and creative, or extreme and absurd, these naturally spreading marketing ads have captured the attention of all genres of advertising.

From hundreds of such Viral ads online, we have picked up Ten most extreme Viral marketing ads. Here’s our take on what we think are the ten best Viral campaigns till date:

1- Honda
Popular motor company Honda entered the Viral marketing world with its daredevil live commercial ad video. The video of skydivers, taking a leap from a plane and spelling H.O.N.D.A in the air, was first aired on British TV and soon became a sensation on YouTube and was viewed more than 400,000 times.

 

2- Cadbury
The Gorilla ad launched by Cadbury was big hit with outstanding online viewing across the world. The success of a music-loving drummer Gorilla going wild with his drumsticks, and playing rocking music, pushed the ad from TV to Web, where it became a bigger hit. With around 70 Facebook groups, increased brand loyally among people and more than 6 millions online viewing of the video, the Gorilla campaign (despite having no relation with the product it was promoting) proved as Cadbury’s star campaign.

3- Diet Coke and Mentos
Coke and Mentos Experiment was a true example of self-replicating campaign that was viewed online over 10 million times. This less entertaining, more outrageous looking video was an experiment conducted by individuals not related to either of the brand companies, Coke and Mentos. The exploding coke video was a great source of publicity for Coke and Mentos, as the clip became one of the most watched Viral sensation.

4- Blendtec
A blender selling company, Blentec, in Utah launched a video where the co-founder of the firm was shown blending various items. The bizarre one and half minute video gathered real good amount of online viewing on the website and YouTube, as viewers enjoyed the destructive blending of iPhone into a black powder in no time. Although, the lab experiment video did generate lots of publicity for Blendtec and increased its sale, many did find this viral campaign nothing but ridiculously cheap.

5- Dove
Dove shot a mini self-esteem theme based clip, which showed a series of changes a female model goes through during her makeover for a photo shoot. This ad clip was viewed over 12,000,000 times in the same year, which includes 44,000 views generated on the same day of its release. While some might call it a graphically rich entertainment, the ad became a point of debate on many television shows because of its theme and message. Dove’s ‘Evolution’ video was a successful Viral marketing strategy that touched many because of being clean, classy and real.

6- John West Salmon
The Bear fight video showing a man and a bear boxing and wresting over a red Salmon product may not have touched environmentalist and animal activists’ heart, but this low scale ad was a huge hit among online video sharing fanatics. With over 300 million online viewing stats, this Bear-Fight ad campaign truly became a part of Viral ads that spread on the Web in no time and without any effort.

7- Transport for London
In 2008, Transport for London released a campaign called ‘Do the Test’. Aimed at raising awareness about presence of cyclists on road, the campaign addresses vehicle drivers. Although the ad was launched for people of London, its message became a success with the netizens across the world, who just couldn’t help but praise the campaign. With over 5.5 millions online viewing of the video in the first month, the oddly brilliant ‘Do the Test’ ad reached the firth position in the Video Viral chart. This ad was a true Viral marketing campaign as it also became one of the most blogged about Video and had over 6.7 million viewings on YouTube.

8-ZooZoo’s
Almost everyone who saw the famous Vodafone ZooZoo ad on the television watched it again on YouTube. The ZooZoo campaign was a worldwide hit and appealed to everyone from kids to grownups. Although, the campaign was a part of a cricket series and was soon off-air by the end of the Cricket tournament, the videos were soon a hit among online viewers and became one of the biggest Viral ads across internet.

9- Quick Silver
Another extreme Viral ad is this video of young kids who surf through water wave created by throwing dynamites into a river. A complete fake looking clip that generated over 10 million viewers on the net, this ad is an absurd Viral promotion that was created to promote the Quick Silver brand. Despite being a cheap stunt ad, this ad made it big and successfully traveled online among bizarre group of tech-generation kids.

10- Levi’s
A popular denim brand Levi’s came up with a wacky video where a group of men is shown doing stunts with their jeans. With boys back flipping and jumping to get in to their jeans, this video is an odd but entertaining campaign that managed to catch attention of numerous online viewers. This ad showing a bunch of young lads doing stunts with their jeans was a major Viral promotion used by the company, with the online video sharing sites successfully receiving over 14 million views for the same.

Is Flock suffering from lack of exposure or is it just another Jinxed browser?

August 7th, 2009 | Posted by Bhavya Kapoor | See all posts by Bhavya Kapoor

If you are someone whose 75% of the day is spent on getting socially indulged with friends on various social websites and networking sites, then chances are that you, like me, would go for a browser that would give you more than a ‘Browser’.
A web browser like Flock gives great social networking and media support as well as a feature loaded facilities to online social mongers, so it’s kinda odd to see its numbers still falling steadily! We decided to reason it out. Have a look!

We explored Flock as a user, just to find out it’s been planned well, with its freshly modified and updated 2.5 version. What we could make out of the initial glimpse of it was that this times, Flock is back with its new avatar, packed with more features and a completely new and fresh look that is bound to lure most of you towards it. We think Flock is an amazing tool that displays almost everything related to social networking sites, right in front of you, so you are just one click away from all your important social websites.

We would like to term Flock as a mixture of Brilliance and Technology. Usually, Social networking browsers, such as Google Chrome, are powered with the convenience like easy picture uploading, blogging, chat and much more. But Flock is not as huge as Google Chrome, so it’s just a plainer and more simpler form of Google Chrome.

But hey, that doesn’t make it behind in any way! The new Flock includes Twitter functionality that allows Twitter-fans to save Twitter searches, read Twitter replies and even more. And yes, if there is a Twitter, there has to be a Facebook as well, and that too, with a Facebook Chat feature! With the ability to use Facebook chat on any webpage and the facility to drag your web stuff into your chats makes it not just cool, but super cool!

We also have something for you guys that would surprise you all. Its new innovative feature, FlockCast! (We surely were surprised!). It seems like the ultimate power to broadcast messages to various networking websites like Bebo, Myspace and many more, with the super easy One click step.
Being a web browser that supports maximum features, add-ons, Media RSS, theme support and painless browsing, it’s a shock to see Flock not even close to being recognized as a favorite among Social networking buffs, who still prefer simple and easy GOOGLE over a new and stylish FLOCK.

We think Flock being a Flop does not have anything to do with its website, as according to us, the fault lies in its not-so-good advertising strategies… or may be, this super-cool web browser really is a little jinxed!! What do you think?

Achtung Google, here comes Bing!!

July 31st, 2009 | Posted by Sahil Arora | See all posts by Sahil Arora

Bing is the latest talk of the Web town! Successor to Live.com, Microsoft’s new hope Bing has captured the Search Engine arena and armed itself with an advanced weapon to crunch Google’s market share in the coming time. (Well, surely time will tell more about that!)

Planning to spend a whopping $100 Million on its advertising, seems Microsoft is hell bent in making ‘Bing’ a well known brand name by the time the campaigns are over!

It’s Microsoft’s endeavour to compete with Google in their game. History reveals a lot about their obvious prior attempts to do so, but it was dust all the way in Microsoft’s hands, eyes, even in mouth!
But this time, Steve Ballmer seems to be playing much more safer. It starts with his naming his Search Engine “Bing”! “The name is short, easy to say, and works globally.”
I guess he is right! After all, Microsoft has always been known for naming its product in a crisp manner just like “Internet Explorer” or perhaps “Office”. Bing is something innovative, short, and sweet and perhaps looks trendier.

A “Decision Engine” as they call it, has that “effervescent” factor to it with its high end graphics, glossy feel, awesome pop up dialog effects, and well, its not just limited to the design!
The Search Results are more refined and more “on topic” than the previous blatant Live.com results. Hence, it’s not just something for play, as Microsoft plans doing some serious business this time!

We just tested this much hyped Bing.com against Google for a search term “Fathers Day” and guess what?? Bing.com has superb results to offer, while Google has its conventional set of results.
Well, according to us, this new “Decision Engine” actually works!
How? Well, see this…

Bing Search - Fathers Day Query

Bing Search - Fathers Day Query

 Well, for starters, at least this newbie shows when “Father ’s Day” is celebrated! Something any surfer would want to be informed about first!
On the other hand we have our very own Google, which had something else for us to see. Check this…

Google Search - Fathers Day Query Results

Google Search - Fathers Day Query Results

Bing had almost 158,000,000 results for the term, and that too precisely sorted, while Google has lesser results and that too with a “News” section as a result on top of it. Not to forget the usual Youtube.com link which comes up for this search! Sigh!
Seriously Google, did you really think we were there to read News on Father’s Day!

Anyhow, certainly Bing.com gets the accolades for showing up informational results, or at least the ones we wanted to see first! Now that’s a smart decision there!

But wait, we have some more insight for you on this new kid in the block! For the terms that are not so popular, Bing actually has the same feel as Google, as it just shows those heavy Sponsored listings on top of the page and on the right as well.

But the “one of its kind” feature that Bing.com gives its users is that, if you hover over the link towards the left, then it’ll actually show you a brief description of what that page actually contains in terms of text on the extreme right of the SERPS.
Now that’s something refreshing!
We think, Google has a long way to go on this route! Right guys? 😉

But hold on here guys, we’re not suggesting that we love Bing.com just the way it is! As far as we’re concerned, it still needs a little polishing here and there. But then, we surely think it’s far better than some of the other SE choices we have, “Wolfram Alpha” for starters! Well, alright, let’s not go there; it’s not even in the league of comparisons!

Coming back to Bing, according to Microsoft, they’ve been working to enhance it even more, and not only for the US version, but for the location specific versions. Good thing!
Seems like this time Microsoft has its eye right on the target and knows how to reach there. The pointer still aims at Yahoo which almost has twice the market share than Live.com. Good enough Mr. Ballmer, coz if Google is your target, you’ll at least end up beating Yahoo on way we assume. Things with Bing.com look good for now, but we think it’s too early for a final verdict.

For now, all we can say is Good Luck Bing… and happy reading green-eyed Google!

And for all of you who’ve had a look at this latest “Bing” buzz in the Search Engine market, tell us what you feel! Do you think this “Bing” has that “Bling”?

Shutterfly does it for us: Video Sharing is here to stay!

July 22nd, 2009 | Posted by Bhavya Kapoor | See all posts by Bhavya Kapoor

For all you photo sharing fans, the much awaited is here! Shutterfly has come up with a whole new feature of ‘Video Sharing’. Isn’t it just amazing? With new video sharing facility to offer, this photo sharing site is truly on its job of targeting more and more visitors and online surfers.

Clearly, it can be seen as an attempt to be among one of those photo sharing sites that also have video sharing capabilities. In short, it’s the competition that gets things done. In order to run its new video sharing service, Shutterfly makes use of a smart and modern video hosting site called Motionbox. The Motionbox site driven video sharing technology on Shutterfly allows fans a more convenient way to enjoy there purpose, of being on site like Shuttefly. Way to go shutterfly!

Now when a Shutterfly member, like me, uploads a video on the site, it will automatically get stored on the Motionbox account of that member. On the other hand, if the video is uploaded directly on Motionbox, the member would be given an option to post the same video on his/her Shutterfly account. Sounds interesting.

With that being said, we can now share the videos on our preferred social networking sites like MySpace and Facebook. Apparently this service is not just an attractive addition to the site, but is also quite easy to use and enjoy. Although free account members will face limited storage space for their video uploads good enough for only ten video clips uploads, Whereas paid members (with #30 per year) are powered with facilities like HD-quality playback, limitless downloads and more.

Current services of Shutterfly includes photo sharing services as well as printing services which allows them to enjoy more than a feature of printing photos, it lets them get a print of their photos and memories on cards, apparel, mugs and more. With the launch of this new feature, we are hoping to look forward to addition of customized DVD clips. If it does offer the customized DVDs, Shutterfly followers can put a DVD together with pictures of their loved ones and family members together.

An endeavor towards becoming a must-to visit website for sharing photos and video clips, Shutterfly is moving towards becoming a steady part of the competitive dot-com industry it seems. All thanks to the competitors for innovating things and we the people are here to enjoy the benefits of it. : )