Yahoo Paid Inclusion Program is nearing it's end!

Yahoo has issued a statement to announce its decision to put an end to its paid inclusion program by the end of year 2009. The news was confirmed by a Yahoo spokesperson, on October 15, at the iProspect/Range Online Media Client Summit, moderated by Danny Sullivan Editor-in-Chief Search Engine Land.

Just as now, you can notice that Yahoo Paid Inclusion  link now redirects to Yahoo Advertising.

According to the statement issued by Yahoo on the change, Yahoo said that it’s trying to focus all its resources and work to its core service area, which also includes improving relevancy of advertisements to intensify ROI for advertisers and user engagement and advancing search experience. Using enhancements like new search results page, Yahoo has pushed up improvement and advancement in Search Marketing, Consumer Search and Rich Ads in Search and matching technology. Yahoo hopes to provide control, relevance, value and innovation to its advertisers, and stepping up ROI, through these enhancements.

A few months ago during a Yahoo/Microsoft press conference, Yahoo was found unsure about its strategy to handle paid inclusion. The Paid Inclusion program has always been found on the controversial side. According to Jim Lanzone, former CEO of Ask.com, charging money to include a website in an organic search index, which is free, is hypocritical.

Yahoo is determined to end its ‘Search Submit Pro cost-per-click program’ and ‘Search Submit Basic’ (charging annual fee per URL) by the end of December 2009. Advertisers being affected by the change in Yahoo’s paid inclusion policy have been given enough time, to help in the changeover.

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