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Airtel-Twitter deal launches off in India
Tweeting from phone might prove as truly the right strategy for Twitter, if the aim is to spread across the world, especially India. Not that the deal will change minds of every Airtel-Bharti user who is against anything to do with Tweets or social networking sites, but it will welcome aboard those Airtel users who practically live on the texting service, called SMS.
Mobile phones are more successful in reaching the people in small towns and cities, as compared to web and internet service. With Twitter becoming a part of mobile texting, every Indian who holds no access to internet but has an Airtel mobile connection, can enjoy tweeting anytime.
This major deal has send many Tweetarians jumping on their couches, as now a huge number of tweeters can be stay active even with no internet access. A simple SMS like Tweet can be send at usual text messaging charges and can be received for free, which means Twitter gets to expand even in absence of hardwire internet service.
Twitter has been fostering a culture of exchanging important information for free to spread awareness, urgent and relevant news, help during certain shortage or emergencies and global responsiveness towards issues needing attention, but limited access of internet around the world makes it less beneficial platform against the technology called Mobile Texting.
The best thing about mobile phones is that even the lowest of model has a text service, which makes it a perfect tool for Tweeting.
Freedom to enjoy ‘Open Exchange of Information’ is what the deal is all about, that’s how Twitter explains it. It might be too early to calculate the benefit stats of the agreement, but Bharti-Airtel users active in Twitter are truly in for a bonanza.
One has to admit that, the success of Twitter on phone experiment depends upon the increase in the ratio of Bharti-Airtel users entering Twitterland.
